Instead of repeating a noun in a paragraph, use pronouns to refer back to the person, place, or thing you are talking about.
Some examples of pronouns are I, you, he, she, they, we, it, this, that, these, and those.
Because pronouns refer back to their noun, they are often used to create coherence and flow in a paragraph.
- “The students are trying to understand the concept of relativity. It is not an easy theory.”
- “The company has developed a new marketing strategy. They will introduce the idea next week at the conference.”